Sunday April 8, 2012

Hello Everyone!
I hope each of you has enjoyed the weekend! Class WILL BE held this Tuesday, April 10th 2012. Erin Janda Rawlings will be teaching class for me while I'm away on business. She is a professional mommy blogger (also known as lifestyle blogger). Here's a link to her blog: http://mommyonthespot.blogspot.com/

During Tuesday's class, you will touch on the power of blogging, you will analyze different blogs and look for what is good/bad about certain layouts and features, discuss how to increase your blog traffic and subscribers, and how to write a compelling and engaging blog post. After the lecture, you will head down to the computer lab to learn how to set up your blog, add widgets into the blog, and how to set up a Twitter account.

If after class, you're still struggling setting up your blog or twitter account, please feel free to reach out to me on my cell phone. Leave a message if I don't answer and I will do my best to get back to you in the evening during my travels. I return home Sunday April 15th, 2012.

Lastly, once you have your blog URL and Twitter handle created, please email both of those over to me in ONE email with the subject line:  FIRST NAME_LAST NAME - Blog & Twitter.

Thanks again! I'm looking forward to a great semester!

~Lauren :-)

 

Week 8 Update

Hey Class,
Just a heads up, I forgot to mention that I will be out of the country traveling from March 1-5. I will not have access to email, and probably very limited access to Twitter. I return Monday evening and will see each of you Tuesday! If you have any questions, please reach out before Thursday or ask your team members.

Have a great evening!

~Lauren :-)

WEEK 2 - Blogs & Twitter Handles

Abdulridha, Azal - (@greaterdetroit) - http://greaterdetroit.blogspot.com/
Arnold, Marybeth - (@discovertheD) - http://discoveringthed.blogspot.com/
Baker, Amanda - (@ABeautyBox) - http://abeautyboxblog.blogspot.com
Belisle, Shawn - (@walkervillebuzz) - http://walkervillebuzz.blogspot.com/
Bellow, Caleb - (@speakingnervous) - http://speakingnervous.blogspot.com/
Brettin, Jeremie - (@pocketrocketAA) - http://pocketrocketaa.blogspot.com/
Clary, Courtney - (@wheresmymotrin) - http://wheresmymotrin.blogspot.com
Cruz-Suarez, Marisol - (@marisol4kids) - http://marisolforkids.blogspot.com/
Doku, Armando - (@myexbooksdotcom) - http://myexbooks.blogspot.com/
Endress, Anthony - (@DetSide) - http://detroitsideproject.blogspot.com/
Fahey, Patrick- (@detFantasyFball) - http://detroitfantasyfootball.blogspot.com/
Harris, Lauriann - (@LivinEggless) -  http://livineggless.blogspot.com/
Hill, Joseph - (@JThrillSports) - http://jthrillsportszone.blogspot.com/
Huffman, Todd - (@dpmover) - http://dpmover.blogspot.com/
Kakou, Vinecla -(@FashionBook123) -  http://fashionbook123.blogspot.com/
Kosal, Natalie - (@HeartUrLife18) - http://heartyourlife18.blogspot.com/
Lafata, Michael - (@mikebites) -  http://mikebites.blogspot.com/
LaMothe, Jeffrey - (@cityrockbuilt) - http://thecitythatrockbuilt.blogspot.com/
Mansour, Renell - (@simplypositive2) - http://www.simplypositive.net/
McKinney, Scott - (@scottymcskinney) - http://scottymcskinney.blogspot.com
Okerstrom, Justin - http://miharvest.blogspot.com/
Okunola, Florence - (@book_gurl) - http://booksclan.blogspot.com/
Pearcy, Vickie - (@granddogheaven) - http://granddogheaven.blogspot.com//
Qureshi, Mukaddem (@everythingsportsmq) - http://everythingsportsmq.blogspot.com/
Roehr, Chelsea - (@breathefashion1) - http://breathelivefashion.blogspot.com
Sayed, Sarwat - (@HighEndTalk) - http://www.highendtalk.blogspot.com/
Schultz, Katie - (@KTintheD) - http://ktinthed.blogspot.com/
Socha, Kimberly - (@kimbertravels) - http://kimbertravels.blogspot.com/
Yu, Ryan - (@Motivated2cut) - http://motivated2cut.blogspot.com/

WEEK 1 -- Welcome to Social Media Strategy for Business!

Hello Walsh Marketing Students!

My name is Lauren Ziskie, and I will be your instructor this Winter semester. Meet Zoe. She is my English Bulldog puppy who you will be hearing lots about! :-)

Welcome to Social Media Strategy for Business!  The ultimate goal of this course is to be able to show a potential employer that you truly "get" and understand social media, content creation, and how to set goals and measure success.

This is the class blog. You will come here each week to see what's due, check for classroom announcements, and lastly to access links to your classmates' blogs/twitter handles. Please save this blog URL to your favorites.

Thanks! Have a great evening!

~Lauren Ziskie

Submitting Your Personal Branding Project

When submitting your personal branding project, please:

a.) Connect with me on LinkedIn by searching my email address lziskie[at]social-lift.com
b.) Email me your content calendar in excel format to lziskie5228[at]mail.walshcollege.edu
c.) Email me a word doc with screen shots of 3 connections/relationships you've made using social media
d.) Email me a word doc with screen shots of your blog traffic analytics...I'm looking to see how successful you were at driving traffic to your blog.
e.) Email me a link to your branded FB Fan Page. I'm looking to see that you used it by posting on the wall, and uploading pictures to an album.

***All items are due at 6pm on Week 10. No late work will be accepted.

Any questions, let me know! Thanks.

~Lauren

Looking Ahead...what's due.

Hi Everyone,
Just an update and a recap.

DUE WEEK 8 -
a.) Blog Post 6
b.) 1 response to classmate
c.) 2x Tweets
d.) No current event.

WEEK 9 - NO CLASS (work on team presentations)
Blog post 7 is still due!!!! This will be your last and final post for your PBP.
No current event, no tweets, no responses.

DUE WEEK 10 -
a.) Grad Student Papers
b.) Quiz 2 on Socialnomics
c.) Personal Branding Projects
d.) Current event

Week 11---
Team Presentations!

Due Week 7

Hi Everyone!
I hope you all enjoyed your weekend. Due tomorrow is the following items.

a. Current Event
b. Blog Post 5
c. 1 response to classmate
d. 2x Tweets
e. Partner Presentations

See you all tomorrow! :-)